Something I learned from the book “How To Win Friends and Influence People”, is that people love the sound of their name. This seems like an obvious statement. The sound of their name is more beautiful than anything found in nature and any word in any language. So say their name. Multiple times. As much as you can that’s not weird when you’re talking to someone. Notice how you feel when somebody says your name. So say their name and people will like you more. Not sure if that’s the correct reason to do it but it’s a benefit.